Engineering scripts to over-perform
As a film Producer, you make magic on a budget, and you've got a script that you know is good.
You've got the talented people to make it and the investors to fund it. All you have to do is make that good script great with another rewrite. But what notes can you give your writer to make your film more powerful, more effective with the same budget?
I believe more effective stories don't take more money, they just take more thought. In the past there have been tried and true methods to craft effective stories. These methods can still be effective, but audiences have grown-up and it's time for our stories telling to grow-up too. Using a logical approach we can engineer stories to over-perform given the same budget and talent. And with a more sophisticated approach we can craft stories to have more impact and power.
My goal is to help producers supercharge their scripts with an elegant theme using logic and not merely intuition.
-Caleb G. Brown, CEO of
The Story Locker, Inc.
I started as a development intern at Lin Pictures (Warner Bros.) and participated in story meetings on “The Lego Movie” and “The Gangster Squad”. While there, I started teaching a class called “How to Watch a Movie,” where I reverse-engineered successful movies over pizza and beer.
So I moved to Berkely and studied the cognitive and cultural foundations of a meaningful story. A startup in San Francisco hired me to analyze screenplays and test a data-driven story development process.
Now I do that work through The Story Locker, and we've helped a number of producers lock their scripts with confidence.